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Tuna
Öngü

Executive Strategy Director

TBWA / ISTANBUL

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Hello,

I'm a multidisciplinary strategy executive bridging brand, performance, and technology.

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Driven by data and fluent in the evolving AI landscape, I possess a deep understanding of the entire marketing spectrum, encompassing brand positioning, communication strategy, channel strategy, and ideation.

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As strategy evolves, the strategist’s real value shifts from inspiration to execution: exercising the strategic judgment AI cannot replace, defining what a brand stands for and orchestrating increasingly complex AI driven systems. This is where my core focus lies.

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I'm a proven leader skilled at unifying cross-functional teams and turning core business objectives into clear communication actions that deliver results across every touchpoint.

© 2026 by Tuna Öngü.

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